noun ·Rare ·Advanced level

Definitions

Noun

1. 1
   An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

   "BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials."

2. 2
   an advertisement that is written and presented in the style of an editorial or journalistic report wordnet

Example

More examples

"BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials."

Etymology

Blend of advertisement + editorial, 1946.

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.