Advertorial
/ˌædvɚˈtɔɹi.əl/ noun
noun ·Rare ·Advanced level
Definitions
Noun
- 1 An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
"BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials."
- 2 an advertisement that is written and presented in the style of an editorial or journalistic report wordnet
Synonyms
All synonymsAntonyms
All antonymsExample
More examples"BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials."
Etymology
Blend of advertisement + editorial, 1946.