noun, verb ·Rare ·Advanced level

Definitions

Noun

1. 1
   A wash of blue paint or glaze. countable, uncountable

   "beautified with bluewash"

Verb

1. 1
   To use a blue paint or glaze. transitive
2. 2
   To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner. transitive

   "Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations."

Example

More examples

"Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations."

Etymology

From blue + -wash.

Related phrases

public relationssocial responsibility

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.