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Catchword

//ˈkæt͡ʃwɚd// noun

Noun

1
A word under the right-hand side of the last line on a book page that repeats the first word from the following page. Such words served as aids to the bookbinder (to check rapidly for correct placement of leaves) and were also viewed by some readers as aids to smooth reading. historical
"Near-synonym: custos"
2
a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page wordnet
3
The last word of a speech, serving as a cue for the next speaker.
4
a favorite saying of a group, organization or individual wordnet
5
A word or expression repeated until it becomes representative of a party, school, business, or point of view.
"One could give a long list of such intellectual fashions and catchwords which in the course of two or three generations have in turn dominated the thinking of the intellectual."

From catch + word.

Unscramble this word: catchword