What does "commoditize" mean?

To transform into a commodity, particularly of an existing product.

What is a synonym for "commoditize"?

Common synonyms include: commodify, commodify.

Commoditize

verb

verb ·Rare ·Advanced level

Definitions

Verb

1
To transform into a commodity, particularly of an existing product. US, proscribed, transitive
"IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit."

Synonyms

All synonyms

commodify commodify

Example

More examples

"IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit."

Etymology

From commodity + -ize.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.