Commoditize
verb ·Rare ·Advanced level
Definitions
- 1 To transform into a commodity, particularly of an existing product. US, proscribed, transitive
"IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit."
Example
More examples"IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit."
Etymology
From commodity + -ize.