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Downmarket

adj, adv, verb

Definitions

Adjective
  1. 1
    Designed for low-income consumers.

    "Near-synonym: low-end"

  2. 2
    Of, or relating to the less prestigious sector of the market.

    "Near-synonym: low-end"

Adjective
  1. 1
    designed for low-income consumers wordnet
Adverb
  1. 1
    Towards the less prestigious sector of the market.

    "Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation."

Verb
  1. 1
    To render or become downmarket. transitive

    "If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]"

Etymology

Etymology 1

From down- + market.

Etymology 2

From down- + market.

Etymology 3

From down- + market.

See also for "downmarket"

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