Downmarket

adj, adv, verb

adj, adv, verb ·Rare ·Advanced level

Definitions

Verb
  1. 1
    To render or become downmarket. transitive

    "If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]"

Adjective
  1. 1
    Designed for low-income consumers.

    "Near-synonym: low-end"

  2. 2
    Of, or relating to the less prestigious sector of the market.

    "Near-synonym: low-end"

Adjective
  1. 1
    designed for low-income consumers wordnet
Adverb
  1. 1
    Towards the less prestigious sector of the market.

    "Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation."

Synonyms

All synonyms
low-enddownscalemidmarketupmarket

Example

More examples

"I hate this part of town. It's so downmarket!"

Etymology

From down- + market.

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.