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Ethos

//ˈiθɑs// noun

Noun

1
The character or fundamental values of a person, people, culture, or movement.
"To slip past censors, Chinese bloggers have become masters of comic subterfuge, cloaking their messages in protective layers of irony and satire. This is not a new concept, but it has erupted so powerfully that it now defines the ethos of the Internet in China."
2
(anthropology) the distinctive spirit of a culture or an era wordnet
3
A form of rhetoric in which the writer or speaker invokes their authority, competence or expertise in an attempt to persuade others that their view is correct. rhetoric
4
The traits in a work of art which express the ideal or typic character, as influenced by the ethos (character or fundamental values) of a people, rather than emotional situations or individual character traits in a narrow sense; opposed to pathos.

From Ancient Greek ἦθος (êthos, “character; custom, habit”). Cognate to Sanskrit स्वधा (svadhā́, “habit, custom”).

Unscramble this word: ethos