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Genericization

//dʒəˌnɛɹɪsaɪˈzeɪʃən// noun

Definitions

Noun
  1. 1
    The process of becoming generic; an instance of it. countable, uncountable
  2. 2
    With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product. uncountable

    "Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said."

  3. 3
    An instance of this act or process; a generic name thus created. countable

Etymology

From generic + -ization.

See also for "genericization"

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