What is a synonym for "gimmicks"?

Common synonyms include: catch, device, dohickey, action, ad hoc measure, affair.

Gimmicks

noun, verb

noun, verb ·2 syllables ·Rare ·Advanced level

Definitions

Noun

1
plural of gimmick form-of, plural

Verb

1
third-person singular simple present indicative of gimmick form-of, indicative, present, singular, third-person

Synonyms

All synonyms

catch device dohickey action ad hoc measure affair

Example

More examples

"Coupons and loyalty chits have traditionally been gimmicks, sometimes luring the incautious into spending more than they would have without the coupons, the loyalty reward catalogs being loaded with cheap and chintzy goods."

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.