Ginsu

Q: What is a synonym for "ginsu"?

Common synonyms include: advertising icon, brand name, cutlery brand, infomercial archetype, knife brand, marketing stereotype.

/ˈɡɪnsuː/ noun

noun ·Rare ·Advanced level

Definitions

Noun

1
A kind of sharp kitchen knife.
"The yearning a man feels when he watches the Food Network springs from the same well of forbidden fantasies that led to Michael Douglas' fiasco-fling with a Ginsu-wielding Glenn Close in Fatal Attraction, except that now there's a 180-degree twist."

Synonyms

All synonyms

advertising icon brand name cutlery brand infomercial archetype knife brand marketing stereotype

Antonyms

All antonyms

generic knife low key marketing subtle promotion unbranded knife

Example

More examples

"The yearning a man feels when he watches the Food Network springs from the same well of forbidden fantasies that led to Michael Douglas' fiasco-fling with a Ginsu-wielding Glenn Close in Fatal Attraction, except that now there's a 180-degree twist."

Etymology

Marketing coinage, intended to evoke the idea of Japanese samurai swords.

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