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Influencer

//ˈɪnflu.ənsə(ɹ)// noun

Noun

1
A person who or a thing which influences.
2
a person who has a large following on one or more social media platform that works to generate interest in contemporary social issues and/or advertise consumer products wordnet
3
A person who is able to influence consumption, lifestyle, or political preferences of their online audience by creating or engaging social media content, often as a part of a marketing campaign.
"By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands."

From influence + -er.

Unscramble this word: influencer