What does "link bait" mean?

Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.

What is a synonym for "link bait"?

Common synonyms include: clickbait.

noun

noun ·Rare ·Advanced level

Noun

1
Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral. Internet, uncountable
"Sustainable link bait is rooted in quality content."
2
Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics. Internet, nonstandard, uncountable
"Many bloggers write false story headings about search topics that are trending as well, resulting in high bounce rates, abandonment by subscribers, and raising the ire of other bloggers in the industry. You should never write false headings or try to manipulate your readers with link bait."

"Sustainable link bait is rooted in quality content."

From link + -bait (manipulation to elicit a particular response).