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Clickbait

noun, verb

Definitions

Noun
  1. 1
    Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines. Internet, countable, derogatory, uncountable

    "Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories."

Verb
  1. 1
    To add clickbait to a web page; to direct clickbait at someone.

    "Whether they're acts of clickbaiting or dumbness, internet headlines routinely mischaracterize quotes, inaccurately paraphrase statements, and misuse specific terms, all to make readers click."

Etymology

Etymology 1

From click + -bait (manipulation to elicit a particular response).

Etymology 2

From click + -bait (manipulation to elicit a particular response).

See also for "clickbait"

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