Microtargeting
noun
noun ·Rare ·Advanced level
Definitions
Noun
- 1 The targeting of small, specific demographics on a person-by-person basis. uncountable
"Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc."
Example
More examples"Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc."
Etymology
From micro- + targeting.
More for "microtargeting"
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.