What does "rebranding" mean?

The association of a new brand, trademark, image, or appearance with a product or service.

Rebranding

Common synonyms include: assess branding impact, audience-targeted, brand overhaul, brand refresh, brand repositioning, brand-design oriented.

noun, verb

noun, verb ·Moderate ·College level

Noun

1
The association of a new brand, trademark, image, or appearance with a product or service.
"The frequent rebrandings of the product have confused some customers."

Verb

"The frequent rebrandings of the product have confused some customers."

Brand Voice Consistency: Keep Tone Unified Across Pages

Practical framework to keep product, marketing, and support copy aligned.