What does "showrooming" mean?

The act or practice of inspecting the merchandise in a physical store, then purchasing the identical product from an online merchant.

Showrooming

Common synonyms include: brand showroom, dealership, demonstration space, display area, display room, displayable.

noun, verb

noun, verb ·Rare ·Advanced level

Noun

1
The act or practice of inspecting the merchandise in a physical store, then purchasing the identical product from an online merchant. uncountable
2
The act or practice of using a physical store as a showroom for an online merchant. uncountable
"Traditional retailers are devising strategies to counteract the threat from showrooming."

Verb

1
present participle and gerund of showroom form-of, gerund, participle, present

"Traditional retailers are devising strategies to counteract the threat from showrooming."