Suasion

//ˈsweɪʒən// noun

Definitions

Noun
  1. 1
    The act of urging or influencing; persuasion. countable, uncountable

    "The high intricate ways of the Keep had a strange power of suasion, an ability to carry conviction."

  2. 2
    the act of persuading (or attempting to persuade); communication intended to induce belief or action wordnet

Etymology

From Middle English suasion, from Latin suāsiō (“counselling, advice, persuasion”).

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