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Sug

noun, verb, slang

Definitions

Noun
  1. 1
    sugar; sweetheart (as a term of endearment) informal, no-plural

    "“Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”"

Verb
  1. 1
    To market a product or service by means of purported market research. informal

Etymology

Etymology 1

From the initial letters of selling under the guise of research, especially in the market industry.

Etymology 2

Shortening.

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