noun, verb, slang ·Moderate ·College level

Definitions

Noun

1. 1
   sugar; sweetheart (as a term of endearment) informal, no-plural

   "“Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”"

Verb

1. 1
   To market a product or service by means of purported market research. informal

Synonyms

All synonyms

bullydarlingheartlasslovemuffin

Example

More examples

"“Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”"

Etymology

Etymology 1

From the initial letters of selling under the guise of research, especially in the market industry.

Etymology 2

Shortening.

Related phrases

market research

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.