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Underprice

verb

Definitions

Verb
  1. 1
    To set a price at less than the value or cost of an item.

    "Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video."

  2. 2
    sell at artificially low prices wordnet
  3. 3
    To sell at a lower price than another (especially than a competitor).

    "Near-synonym: undercut"

Etymology

From under- + price.

See also for "underprice"

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