What does "underprice" mean?

To set a price at less than the value or cost of an item.

What is a synonym for "underprice"?

Common synonyms include: cheapen, discount, dump, price cut, underbid, underbids.

verb

verb ·3 syllables ·Rare ·Advanced level

Verb

1
To set a price at less than the value or cost of an item.
"Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video."
2
sell at artificially low prices wordnet
3
To sell at a lower price than another (especially than a competitor).
"Near-synonym: undercut"

"Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video."

From under- + price.