What does "underprice" mean?

To set a price at less than the value or cost of an item.

What is a synonym for "underprice"?

Common synonyms include: dump, dump, sell short, undercut.

verb

verb ·3 syllables ·Rare ·Advanced level

Verb

1
To set a price at less than the value or cost of an item.
"Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video."
2
sell at artificially low prices wordnet
3
To sell at a lower price than another (especially than a competitor).
"Near-synonym: undercut"

"Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video."

From under- + price.

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.