Amtrak

Trains are fuller under Amtrak, but it is thought to be largely because there are fewer trains.

Its pitifully small appropriation of $40 million already gone, Amtrak has asked Congress for another $170 million to keep the trains running through mid-1973.

The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.