Bronzer

Bronzers, you see, contain alcohol, which can't help but be drying to the skin.

Some men were turning up with their faces covered with "bronzers" that made them look jaundiced, mottled terra cotta, or muddy brown.

With his signature bronzer, Trump seems to be aiming for a weathered ruggedness, perhaps. He is playing the macho cowboy who just rode into town.