Capitalise

bell hooks doesn’t capitalise her pen name.

That people are trying to capitalise on this crisis is clear.

Yes, you can capitalise the school subject here. Some style guides insist on it, others don't. I'm often inconsistent about it, though: sometimes I feel the need to do it, and sometimes I don't.

One of the remotest Cambridgeshire stations is enjoying an uplift in business from commuters capitalising on its cheaper park-and-ride benefits, as an alternative to Ely.