Clio

Dyfed-Powys police said that the man died at the scene after being hit by a red Renault Clio.

In 1891, he settled in tiny Clio, Alabama, a hamlet of 13 families founded after the Civil War without the antebellum pretensions of nearby Eufala.

[Al] Horvat landed the role of a ballplayer, wielding a huge baseball glove and mugging for the camera. “Three or four months later,” Horvat says, “the director calls me and says, ‘Al, you won a Clio.’ ‘Yeah?’ I say. ‘What’s a Clio?’ I have actors come in here all the time. They would die for that thing.”

In all there were 67 winners for 57 commercials in 53 categories, in both the product and production areas. Not only do agencies enter their commercials to be judged for creative excellence but so do companies involved in the various facets of production. So two outfits entering the same work can each take a Clio, as was the case with Federal Express. […] McCann-Erickson won both its Clios with one of its biggest clients, Coca-Cola.

One advertising executive recently predicted that content and advertising will be fully integrated and, “in the end, corporate clients will be happy, and the writers and actors won’t be able to tell an Emmy from a Clio.”

Fred loved to take his Clio for a spin.

The world record is held by Terry Grant, who reverse-swerved his Renault into a slot only 32cm longer than the overall length of his car. Impressive stuff and it made me wonder what he could have pulled off with the Renaultsport 200 Cup – which, in case you hadn't spotted, is actually a Clio – with too few X chromosomes. It's exactly 20 years since the first Clio was produced – taking over the mantle of the much-loved Renault 5.

Renault’s ad, after all, racked up millions of its views in the United States, a nation where its cars are not even for sale; and even if they were, why would viewers feel compelled to buy a Clio after watching a Clio ad that works so assiduously to avoid selling them a Clio until the last possible moment?

Polls at the time suggested that Nicole was more of a household name than John Major, Britain’s then Prime Minister, while 300,000 Clios were sold over the seven years the ads ran, also featuring Paris and the French Alps.