Colorant

So with this particular colorant we were able to get deeper, cleaner, natural and beautiful colors.

And on March 21, Virginia passed a law banning colorants from school food, effective July 1, 2027.

That difference is “very challenging for companies, because, for example, if a company produces 10 different products that are red, they could be using one synthetic colorant,” Giusti said. “But if they want to replace the synthetic colorant with a natural alternative, they may need to use up to 10 different natural colorants.”