Cringeworthy

Maybe next fall we will see the ugliest and most cringeworthy presidential contest in the history of the United States of America.

Her performance was painfully cringeworthy.

This movie is an unwatchable, cringeworthy piece of shit.

The sensationalism of this newspaper is cringeworthy.

The last word on words has spoken. Oxford Dictionaries chose “vape” as the word of the year. It was selected over cringeworthier choices such as “slacktivism” or “bae” — the latter a term of endearment that was a top contender for censorship in Time magazine’s “Which Word Should Be Banned in 2015?” poll.

These ads aren’t as bad as some of the worst ads from previous years — let us not forget the gross GoDaddy commercials, or the Nationwide “Dead Kid” commercial of Super Bowls past — but they’re definitely the cringeworthiest of an already forgettable crop.

It also presented a golden opportunity for Transport Secretary Grant Shapps to wear silly outfits and produce yet another cringeworthy video, which attracted sharp criticism online.