Despots

All the old despots were demagogues; at least, they were demagogues whenever they were really trying to please or impress the demos. If they poured out beer for their vassals it was because both they and their vassals had a taste for beer. If (in some slightly different mood) they poured melted lead on their vassals, it was because both they and their vassals had a strong distaste for melted lead.