Disenchanting

The more the player knows that as they plug in and log on they are being played on by a vast technomarketing apparatus, the more disenchanting the virtual experience risks becoming.

What could be more disenchanting than stores built to look like warehouses—comparatively cold, spare, and inelegant?

There is nothing more disenchanting than coming away from a class with the residue from the underside of someone's chair all over your favourite sweatshirt.