Endonym

Endonym (also autonym "self name") is a Greek/English word for a name that a people or country calls themselves or their language. Exonym (also xenonym "foreign name") is a Greek/English word for the opposite, or what a stranger would call someone else's country, people or language. Endonym means "inside name"; while exonym means "outside name".

The endonym is the basic toponymic exemplar and as such it needs to be understood properly. To do so we need to appreciate the context of space and place that produces it. Most endonyms arise from the elemental human relationship with space and place, and possess an intrinsic and enduring value which cannot normally be either bestowed or removed by political arbitrariness.