Gallerist

Artists become gallerists in order to ensure a viewing.

Gallerist: Currently favored title for someone who owns a gallery. Avoids unpleasant associations with ownership (ie the tarnishing of one’s passion for art with the metallic hues of hard cash); also suggests a certain affinity with the word ‘artist’. West Coast: Used by East Coast critics, gallerists, and collectors to describe anything produced west of the Hudson …

It’s an aesthetic that particularly appeals to the art dealers and gallerists who were scouring the Milan fringe shows for new talent last week.