Helixing

And just as Russell Branding fobbed us off with the idea of “pillowcasing” (packing your massive hair into a beanie), and David Beckham sold us “haggising” (like pillowcasing, just with shorter hair), we have Harry Styles to thank for “helixing”, the new beanie standard.

‘I told you no more helixing!’ … Jonas and Eva in season one of Skam. .

If the old slouchy beanie look was for guys who wanted to appear laid-back, the new tightly rolled beanie — helixing, as some have called it — is for the guy who’s more self-aware about his scumbag tendencies, as one viral tweet articulates: