Imbiber

[…]and yet, curiously enough, I am certain he will feel my question, “Where does the drinker get the means for his drinking?” more relevant in the case of the imbibers of port than in that of the imbibers of champagne.

“Demand is primarily coming from a mix of Gen Z consumers and imbibers who are looking for the ‘feel’ without the feel tomorrow,” says CEO Nick Bodkins. “But fully abstaining customers are a very small subset of our consumer base.”