Kawaii

As we no longer alter the spellings of loanwords to match typical English spelling conventions, this leads to many words with unusual spellings, like "guanxi", "qarin", "kawaii" and "burqa".

I didn't know "kawaii" was a Japanese word.

"Casper, 'kawaii' is a modern concept in Japanese aesthetics." "What does it mean, David?" "It's about 'cuteness.'"

"Tom, do you usually write 'kawaii' in kanji or hiragana?" "I prefer hiragana. It feels more soft."

She bought a kawaii keychain shaped like a kitten.

However, Wong's connection to kawaii culture, which I have attempted to establish here, suggests a different reading of his films. As Larissa Hjorth has argued, “The kawaii is not about post-humanism but rather a clear demonstration of neo-humanist types” (144). In this sense, East Asian kawaii culture, like Wong's films, should be understood as desperate attempts to create a dreamlike humanist space within the harsh reality of globalized capitalism.

The female has been reduced to a manageable, nonthreatening form. As we've mentioned, the cyborgs are depicted with typically kawaii features, such as disproportionately large eyes and heads, and thin bodies. Each girl is dressed by her handler in keeping with a particular style. For example, Triela often wears a masculine pants suit […]

In the advanced information society of the 21st century with its communication infrastructure of computers and networks, it is crucial to enhance software that utilizes these technologies, that is, digital content. Among such content, various Japanese kawaii characters such as Hello Kitty and Pokemon have become […]

However, Wong's connection to kawaii culture, which I have attempted to establish here, suggests a different reading of his films. As Larissa Hjorth has argued, “The kawaii is not about post-humanism but rather a clear demonstration of neo-humanist types” (144). In this sense, East Asian kawaii culture, like Wong's films, should be understood as desperate attempts to create a dreamlike humanist space within the harsh reality of globalized capitalism.

Inmates had simply to surrender in fear of a future of simply waiting for death. However, it is not possible to achieve a full understanding of the significance of kawaii in modern society if we fixate only on the disquieting power hiding in the shadows of kawaii things.

Her room is full of kawaii, with pastel plushies, anime posters, and cute stationery.