Masculinist

We live in a masculinist-oriented (as opposed to a feminist-oriented) society. That is, we live in a society which rewards masculine action, even if such action is taken by a woman.

But evolutionary psychology, as it has been disseminated across mainstream consciousness, is a cranky and despotic Cyclops, its single eye glaring through an overwhelmingly masculinist lens. I say "masculinist" rather than male because the view of male behaviour promulgated by hard-core evolutionary psychologists is as narrow and inflexible as their view of womanhood.

This includes research that examines the role that adolescent "tinkering" plays in developing mechanical interests and aptitudes; male and female patterns of participation in Internet-based communications; the prevalence of masculinist "search and destroy" narratives in video and computer games; the masculine subcultures of computing, including the close links between technophilia and technoporn; and the cultivation of gendered differences in consumer desire in technomarketing.