Mercantile

The growing power of the new mercantile aristocracy was beginning to displace the medieval nobility's control.

To what extent was Igor wrong calling her "mercantile"?

The manor was built in 1748 by Frederick van Cortlandt, the patriarch of a prominent Dutch mercantile family.

No sign was over his door; in fact—as with old banks and mercantile houses—advertising in any shape was scorned, and it would have been felt as beneath his dignity to paint, for the benefit of strangers, the name of an establishment the trade of which came solely by connection based on personal respect.