Nonconnotative

Barthes describes the punctum (the nonconnotative or denotative meaning) of the photograph (or movie still) in such a manner; the detail relevant or not relevant to the image's overall meaning becomes the focus of an otherwise forgettable picture […]

We will use the name, as the ancient Hebrews did, simply as a nonconnotative proper name referring to that individual who in fact was, and is, the God of Abraham, Isaac, and Jacob.