Rechristen

Jewellery is broken up; watches are 'rechristened.' The 'fences' or receivers of stolen goods are of all grades, and serve every sort of thief; and in Hoxton thieves of every kind seem to be represented.

Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.

Musk later rechristened Twitter as X, further loosening moderation on the platform, and restoring the accounts of users previously banned for bigotry or harassment.