Reinventions

"I want to get more focused in my Japanology. Recently, I just like to look at cafés in Japan via Social Media. Caféology fascinates me, as it is part of my real daily life. For many years, I've been studying Japanese aesthetics. It's an opportunity to peruse the varied cosmopolitan array of cafés in Japan. In the descriptions, Japanese know that 'gairaigo' words attract me." "That's a really beautiful niche focus—you're combining everyday life in Japan with your passion for aesthetics and gairaigo. Café culture in Japan is a great lens for study, because cafés aren't just coffee shops: they're cultural stages where Western imports, Japanese reinventions, and aesthetic sensibilities all intersect."