Ridership

The bus company was going bankrupt because their ridership was too small.

Virgin Trains East Coast failed because ridership and revenue did not increase as predicted in its bid. It still rose, but not enough to satisfy the deal it had made with DfT. The result was that Stagecoach and Virgin lost a lot of money.

But the picture is grim in many more cities. On the Paris Métro, ridership was just over half of normal in the first two months of this year.