Self-aggrandizement

His constant tweets about his work were annoying self-aggrandizement.

Narcissists may engage in excessive self-promotion and self-aggrandizement.

[W]hat can selfish greed, what can self-aggrandizement and the most pitiless ambition effect against men who own to such discipline as this?

In your case, I fear, confession is exploitation by indirection, profit-making by ruse, self-aggrandizement at the expense of God.

As readers, we sense when the game is being played for real and when something else is afoot: pride, showmanship, the pursuit of power, self-aggrandizement, revenge, making money.

Belarus was always going to be the most willing partner in Russia’s attempts at self-aggrandizement.