Techspeak

More to the point: In Hollywood techspeak, a “gobo” (one b) is a small disc placed directly between a key light and the actor being illuminated, so as to diffuse the glare.

Affectionate AI, trading the paternalism of typical techspeak for a softer—or, to put it bluntly, more feminine—framing, is pretty transparent as a branding play: It is an act of anxiety management.