Voldemort

[…] Oscar has been called the Voldemort of Fleet Street by both friends and enemies. He was apparently ruthless in all his business dealings.'

If you asked me to identify a Voldemort in the myth of “social media,” it would be these people, and not guys like Gary Vaynerchuk.

Fructose is the Voldemort of the metabolic syndrome pandemic: stealthy, ever-present, and bad for the common good.

Rather than just extracting one taboo word and replacing it with another, online Voldemorts spread and mutate into dozens, even hundreds, of potential synonyms. […] (In perhaps the most ironic example of Voldemorting, I once tweeted the word Voldemort itself and my tweet was liked by two separate parody Voldemort accounts, presumably hoping to juice their follower count through a little social media Dark Arts.)

PhD candidate and attendee NatalieZed (2015a, 2015b) instead Voldemorted the hashtag by using #Deatheaters – a term for Voldemort’s supporters, also from the Harry Potter novels – to refer to Gamergate harassers: […]

“We don't speak Daphne's name in this house,” Kaya explains to me. Jee-zus. One measly stomach pumping and poor Daphne gets Voldemorted? The Kappa Beta Nu chapter of Briar University is evidently a lot stricter than the Brown chapter.

Yet Voldemorting departs from the Harry Potter analogy in one crucial way. You Know Who and He Who Must Not Be Named are a small set of ominous phrases, while internet Voldemorting is often playful and cycles through infinite variations of newly coined words. […] Voldemorting is the anti-SEO, the anti-keyword, and the anti-hashtag. It transforms your subject from a single mass into an ungraspable swarm.

You two Voldemorted the sexual tension between you. You took the power out of it. Like, hey, we both have pants feelings for each other. Let's stop pretending we don't and deal with it so we can stop being so freaked out about it.

Voldemorting is the tactic of not mentioning the name, keyword, hashtag or handle you are talking about because you don't want them to know you are talking about them.