Well-planned

The project is well-planned and interesting, but its immediate impact on the bottom line is not considered substantial.

Elegant brick and stone buildings, with iron and glass canopies and decorative wooden scalloping and fencing—all evidencing care on the part of the architect to produce a pleasing, well-planned building—were submerged beneath a profusion of ill-conceived additions and camouflaged by vulgar paint schemes; and the original conception was lost.