Barnumize

There is nothing unusual at first appearance of this man who Barnumized the Classics and shook them and modern stage production into a new vitality.

Source: wiktionary

Kushner expects his boxers to make nasty remarks, scripted or otherwise, to Barnumize their sport in the manner of Bob Luce's version of wrestling promising gore for the paying fools.

Source: wiktionary

They went to work deliberately to Barnumize their prospective candidate. No prima donna was ever more thoroughly exploited by her Hebrew impresario. The papers swarmed with anecdotes, incidents, sayings. Nothing was too unimportant, and the new commander-in-chief pulled on his boots by telegram from Maine to California, and picked his teeth by special dispatch from the Associated Press.

Source: wiktionary

Looking in retrospect over his career, old P. T. Barnum was equally frank, but he had a way of making people unaware of the fact that they were being buncoed while the buncoing was going on. And the Barnumizing operation of extracting money from the curious will be more successful today if it is made less palapably^([sic]) painful.

Source: wiktionary