Bruit

[R]ememberyng yoʳ accustumable proudent demeanoʳ as well in the atteyning assurid knowledge of the intended purpose of the Scotts, from tyme to tyme, by suche good esp'iell and intelligence that ye have had among the said Scotts, as of the bruits and newes occ'rant amongs them, it is the more mervailed, that if eyther any such attemptats have been made by the said Scotts upon the king's subjects, or that any such bruits be in Scotland of the said duke's thider comyng, that ye have not advertised the king's highnes or me thereof before this tyme; [...]

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Brother, we will proclaime you out of hand, / The bruit thereof will bring you many friends.

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But yet I loue my Country, and am not / One that reioyces in the common wracke, / As common bruite doth put it.

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Neither can they [vainglorious people] be Secret, and therefore not Effectuall; but according to the French Prouerbe; Beaucoup de Bruit, peu de Fruit: Much Bruit, little Fruit.

Source: wiktionary