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In this image for a Pepsi ad, for example, Beyoncé presents herself as multiple Beyoncé's—a reproducible product complete with ostentatiously fake blonde wig and mugging facial expressions. She's miming a commodified femininity, and comes across as if she's imitating a drag-queen imitating Beyoncé.
Source: wiktionary
Second, it suggests an axiom so puritan that I hesitate to express it: On Twitter, ideas are so commodified that to say something is simultaneously to amplify it. You’re never “just saying” on Twitter. You’re always doing.
Source: wiktionary
Instead, these clips are at best just more content in an endless stream and at worst, mere entertainment, with their creators standing to profit if they get enough views. In this way, violence becomes quotidian and commodified.
Source: wiktionary