Drawcard

I remember once in the professional theatre in Addis Ababa a certain actor had become a popular drawcard.

Source: wiktionary

1998, The Bulletin, Issues 6138-6146, page 62, Falconry is another big drawcard at Hever and at other historical sites.

Source: wiktionary

The drawcard was a two-act comic revue written for the occasion, “Quatsch” (German, “Nonsense”).

Source: wiktionary

A single trip might not seem particularly environmentally significant, but Norway′s environment remains one of its main drawcards and one that millions of travellers who visit Norway every year have a responsibility to protect.

Source: wiktionary