How long a movie stayed in the First Run theaters depended entirely on how big a hit it was. [...] If a movie was not a hit, it most often left the first run theater after two weeks and disappeared seemingly forever.
Source: wiktionary
First-run
Synonyms for "first-run" (1 found)
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Closest matches (1)
Verb(1 words)
Sample sentences
2 total sentences available.
[...] Netflix swooped in to take first-run rights to season two mere weeks before the streaming giant had any idea how the series would perform on its platform.
Source: wiktionary