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This aggressive male containment (where, figuratively, "if only you were a man for just ten minutes!" becomes instead "I'll make you into Peter Pan forever!") recalls the simultaneous containment and diminution apparent in the movement to ludify work, particularly in the Arco Wand ads.
Source: wiktionary
It also brings a playful lens to familiar neighbourhoods—reinventing them in ways that 'ludify' urban spaces.
Source: wiktionary
So, at this stage, and it may well be a permanent stage, there is no way to 'ludify' brain tumours into a 'constitutive-rule game' such as chess.
Source: wiktionary