Memetic

The term internets[…]is an example of memetic usage that functions as a high profile in-joke.

Source: wiktionary

But let’s not assume that all of the innuendo and debate is a product of the Russian info-war, or that the Kremlin is a grandmaster of the memetic chessboard.

Source: wiktionary

Within different communities, groups, or dyads, the same memetic media could be deployed as a long-standing community in-joke, dadaist absurdity, or even as fighting words (or images, as the case may be).

Source: wiktionary

Gamergate, “the Fappening” (or Celebgate), and the subsequent Comicsgate are examples of campaigns that deployed active memetic warfare in racialized and gendered ways to attack and drive away a constructed enemy.

Source: wiktionary