Several protesters, many of whom said they were Jewish, invoked what they called pinkwashing, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention away from its treatment of Palestinians.
Source: wiktionary
One such pinkwashing campaign was KFC's "Buckets for the Cure," an attempt by the fried chicken franchise to raise breast cancer awareness in partnership with Susan G. Komen for the Cure.
Source: wiktionary
Today, the pink-washed versions of toys that had been marketed solely to boys for decades are touted as a shift toward gender-neutrality.
Source: wiktionary