These claims were called the Greater Ruritania by the cultivated classes who regarded Kipling, Treitschke, and Maurice Barres as one hundred percent Ruritanian. But the grandiose idea aroused no enthusiasm abroad. So holding this finest flower of the Ruritanian genius, as their poet laureate said, to their hearts, Ruritania's statesmen went forth to divide and conquer.
Source: wiktionary